Five keys to measure the success of your website by Google

Google wants your business is a success and the best way to achieve this by the Mountain View company is to help you represent the best of ways using your website. To do this, it offers excellent tools like Google Analytics, but there is much more you can do.
Today on the blog Google and Your Business , the team shares some useful tips that can help you transform your website.


This particular article has Francoise Brougher, Vice President of SMB Sales and Operations. Take a look at what she had to say and see if all this can help you in everyday life.
Here are five things every business should consider:

• Identify your goals and follow them correctly: Think of the ultimate goals of your website and identify specific actions that tell visitors success, as the sale of a product, signing up for a newsletter, or to be able view an important page. Then, set up a follow-up to this goal to see how visitors will achieve these goals. You can also assign a monetary value to each objective and see what the impact of the latter, or set up a follow-up e-commerce to integrate sales data

• Become a detective Companies spend a lot of effort to get people to visit their site, so if the number of visitors does not reach your goals, it is important to understand why. There may be a variety of factors, such as too many steps necessary to request a quote, icons are too small for key functions, or poor implementation of your button subscribe to the newsletter. Do not hesitate to experiment with your content but also with the layout to see what works best

• Learn to bottom bounce rates: The bounce rate represent the people who visit a page on your website, then leaving your site without discover more. This could be a sign that they simply have not found what they needed right away. Think about the information that is necessary for your arriving on the Web, such as contact information, or links to promotions. In addition, make sure that they are highlighted on your site. The bounce rate can also show you the effectiveness of your marketing campaigns. For example, if you use a marketing campaign via e-mail, but you discover that the resulting visits with a high bounce rates, you may be wasting time and money

• Discover hearing locations important: The Internet can introduce even for a company from a small town, potential customers around the world, so you might be surprised by the public who is interested in your product or Services. Take a look on countries, regions and provinces where visitors come from. Thus, you will be able to inspire you to a targeted advertising campaign to reach consumers in the United States, or start a special promotion for your fans in Canada

• Enjoy mobile traffic: Consumers are increasingly able to surf the web with their smartphones. Thus, it is necessary you spend a little time to find out how many visitors come to your site from a mobile phone. They have displayed over several pages, staying for a long time, or quickly? A local restaurant may wish to know whether mobile visitors quickly find information such as opening hours, menus and address. If you need to make your website compatible for mobile, you can find a ton of resources at www.howtogomo.com to help you start